Intent data, compared
Short answer: most intent platforms surface accounts with
data that can be days old and priced for enterprise. Sygnal surfaces the
individual buyer inside a 48-hour window, scored against your ICP
blueprint, at a self-serve price.
The fastest way to evaluate a challenger is on the axes that matter: who the signal is about, how fresh it is, and what it costs to start.
Full comparison
| Tool | Level | Freshness | Self-serve | Individual signals | Enrichment | MCP | Pricing |
|---|---|---|---|---|---|---|---|
| Sygnal | individual + account | under 48 hours | Yes | Yes | Yes | Yes | $29/mo Pro, $99/mo Builder, $299/mo Scale; free trial, no credit card. |
| Bombora | account | days to weeks | No | No | No | No | No public pricing; median contract ~$25,000/yr (Vendr, n=35; range ~$13,000-$80,450). Enterprise-only, annual contracts. |
| 6sense | account | days | No | No | Yes | No | No public pricing; median contract ~$62,000/yr (Vendr, n=385; range ~$11,000-$177,000). Quote-only, multi-year. |
| Demandbase | account | days to weeks | No | No | Yes | No | No public pricing; median contract ~$65,000/yr (Vendr, n=185; range ~$24,000-$164,265); entry ~$18,000 plus ~$29,000 onboarding. |
| ZoomInfo | account | days to weeks | No | No | Yes | No | No public pricing; reported tiers ~$15,000 (Professional) to ~$40,000+ (Elite); median contract ~$33,500/yr (Vendr, n=1,573). Annual, 3-seat minimum. |
| Clay | account + individual (if you supply the signal) | depends on your data source | Yes | No | Yes | Yes | Free tier; paid plans from ~$149/mo (Launch ~$185, Growth ~$495), usage-based on Actions + Data Credits. |
| Apollo | account | days to weeks | Yes | No | Yes | No | Free tier; Basic $49, Professional $79, Organization $119 per seat/month (annual billing). |
| RB2B | individual | real-time (website visits) | Yes | Yes | Yes | No | Free (150 resolutions/mo, company-level only); Starter $79, Pro $149, Pro+ $199 per month (credit-based). |
Alternatives by competitor
Demandbase alternatives
Account-based marketing and intent platform for enterprise GTM.
ZoomInfo alternatives
Large B2B contact database with intent and go-to-market data.
Clay alternatives
Enrichment and outbound orchestration workbench (bring-your-own data).
How to choose a fresh intent source
Ask three questions: (1) Does it tell me the person or just the account? (2) How old is the data when it reaches me? (3) Can I start today without a sales call? Sygnal answers person, under 48 hours, and yes.