Sygnal vs RB2B
Short answer: RB2B is Person-level website visitor identification pushed to your tools. Sygnal delivers
Real-time, individual-level buyer-intent signals scored against your ICP blueprint. Choose RB2B for teams that want to identify the people already visiting their website; choose
Sygnal to reach the individual buyer inside the 48-hour window.
Side by side
| Tool | Level | Freshness | Self-serve | Individual signals | Enrichment | MCP | Pricing |
|---|---|---|---|---|---|---|---|
| Sygnal | individual + account | under 48 hours | Yes | Yes | Yes | Yes | $29/mo Pro, $99/mo Builder, $299/mo Scale; free trial, no credit card. |
| RB2B | individual | real-time (website visits) | Yes | Yes | Yes | No | Free (150 resolutions/mo, company-level only); Starter $79, Pro $149, Pro+ $199 per month (credit-based). |
Where RB2B wins
Teams that want to identify the people already visiting their website.
Where Sygnal wins
- Individual-level signals: the actual person asking, not a fuzzy account score
- Under-48-hour freshness so the buying moment is still open
- Scored against your ICP blueprint (semantics, intent, pain, competitor mentions)
- Self-serve pricing a fraction of enterprise intent platforms
Recommendation
If you need to find and reach the person who is asking for a solution today, Sygnal is the faster path. If you are running a large account-based program and need RB2B's specific strengths, keep it — and consider Sygnal as the fresh, individual-level signal layer on top.